• Cosmetic Dentistry From the UK’s leading dentists

    We can provide the ideal solution to transform your smile.

    More Info

  • Facial aesthetics

    From Dr Sharon Hassall

    Arrange a free consultation for advice and treatment options

    Book Consultation

  • 0% Finance

    Available From

    More Info

Dentistry in Solihull

Smile Concepts is more than just a dental practice… it is a whole patient experience designed especially for you

You will have a great experience when you come into the practice in our welcoming reception in Lode Lane Solihull.  Our staff are well trained to deal with whatever you wish to discuss, with discretion and privacy.

The dentists and specialists who work at Smile Concepts have been trained at the highest level, under the watchful eye of the owner Dominic Hassall, who runs the Dominic Hassall Training Institute in our training centre near Birmingham.

Your smile is a major part of ‘you’, so don’t you deserve the best?

Speak to our team
Call us 0121 705 2705

  • Book a Consultation

    Our staff are well trained to deal with whatever you wish to discuss, with discretion and privacy.

About Smile Concepts Dentistry
We have a number of ways of correcting your smile and our most popular treatments are tooth whitening, clear braces, six month smiles, porcelain veneers, crowns, bridgework and cosmetic dentures.

Whether your teeth are crooked, protruding, gapped, discoloured, chipped, worn or just look generally untidy, we can provide the ideal solution to transform your smile.

The dental practice is only eight miles from Birmingham.
Find our contact and location information.

Dental Practice Services

Speak to our team Call us 0121 705 2705

State of the art equipment and treatments

We are continually investing in state of the art equipment so that we can treat our patients using the most up to date techniques. Smile Concepts is one of the few centres in the country to offer three-dimensional radiography. This system is so advanced that Smile Concepts have developed as a referral centre for other dentists and hospitals in the region that have patients needing more precise information.

More Info

Straighter teeth in 6 months
If you would like a smile that you can be proud of with straighter, more evenly spaced teeth; then the short-term orthodontic treatment option of 6 Month Smiles could be the solution for you.


Contact us for more information or call us on 0121 705 2705.


Dentist Referrals

Our team of GDC approved specialists are experts in all areas of advanced dentistry required to deal with your more complex cases.  The referral process is quick and simple and we will keep you informed at all times of your patient’s progress.  As a referring practitioner, you will be invited to attend our study clubs which are free of charge and provide verifiable CPD.

More Info

Patient Referrals

If you require specialist treatment you can be referred by your own dentist or refer yourself to the Smile Concepts Specialist Referral Centre. Since 2006 Dominic Hassall, Director of Specialist Services, has been leading a team of General Dental Council approved specialist dentists who are experts in advanced dentistry and have the knowledge, skills and expertise to treat complex cases.

More Info

Dental Blog
News to get your teeth into.
Message to patients from Smile Concepts Team

Your dental care remains our priority and we will inform you immediately when we can resume your dental care. For other questions please email reception@smileconcepts.co.uk and we will endeavour to respond as quickly as we can.

More info
Direct Access: You can now book dental hygiene appointment with our Dental Hygienist/Therapist

Dental Hygienists and Therapists provide scale and polish treatments to ensure your teeth and gums are thoroughly clean. If appropriate, they can apply preventative treatments to help keep your teeth strong. Some of the treatments available include the following: Scale and Polish treatments Applying preventative treatments to help keep your…

More info
Adult Teeth Straightening and Braces for Adults

Braces Aren’t Just For Children – They Can Improve An Adult Smile Too

More info
Six Top Dental Care Tips for Summer Holidays

Here are a few top tips for keeping your mouth, teeth and gums healthy whilst on holiday.  A good dental care routine both at home and abroad will help to avoid any unwanted trips to the dentist.  

More info

TestimonialsRated 4.8/5.0 on Google and 4.9/5.0 on Facebook. Here are some of the reviews from our lovely patients.

  • 5 star review  I have been going to smile concepts for many years now and always been really pleased. I have recently undergone some cosmetic dentistry where my gum was lasered and I had four veneers. The laser treatment was painless and the result was excellent, I then had four veneers, whilst treatment was being carried out I had a panic attack, the team were so caring, kind, patient and understanding. The cosmetic dentistry was completed for my wedding and I couldn’t be more happy with the result, my wedding smile was phenomenal and my confidence went through the roof. Thank you smile concepts.

    thumb lorraine doran
    20th November 2019

    5 star review  I had my upper front teeth restored lately using Bioclear method by Dr Claire Burgess.I can not even express how happy I am now!I gained my confidence to smile and eat without worrying that the thin edges and old fillings may break away.The aesthetic result is amazing.What a lovely, friendly, professional and stress free treatment ! The customer service is very good as well, I appreciated the follow up phone calls to make sure that everything was ok.Highly recommended !!

    thumb Malgorzata Grela
    16th November 2020

    5 star review  My husband has been back and fourth to the surgery he is awaiting 2 crowns on his front teeth Paris did some temporary ones for him whilst he is awaiting his ordered ones. The team have gone above and beyond at getting him in (very last minute) would highly recommend these guys. Can’t wait to see the final result. Deff will use again.

    thumb Sarah Slaughter
    28th October 2020
  • 5 star review  I can not thank smile concepts in Solihull enough, in particular Dentist Claire Burgess for the pain free treatment I have been receiving to achieve a new smile following a period of three years with receding gums. I am overjoyed in being able to fully smile again without being conscious of my look. Claire Burgess is a perfectionist. I would highly recommend smile concepts in Solihull as i am highly satisfied. Thank you so much.

    thumb Simon baker
    9th December 2020

    5 star review  Always fantastic service and professionalism from the team at smiles concept. Their attention to detail is something to be admired from the reception team to the dentist. My dentist Dr Power always makes me feel comfortable and takes time to explain procedures to me. I would certainly recommend them.

    thumb Tyrone Fowles
    20th November 2019

    5 star review  Friendly practice, covid concious and reasonable cost for experts in their field. Had Clear Correct orthodontic treatment last year, then whitening and bioclear to finish off. Teeth look great and very happy with my smile 🙂

    thumb Spencer specter
    8th October 2020