Welcome back to Smile Concepts.

How you can contact the practice

Your oral health continues to be important to us, and although we will all be cautious going forward, none of us should let recent events cause us to neglect our health.  The practice reception will be open on 1st July. If you have a severe dental emergency before this date call the practice, you will be given our emergency phone number.

Please be patient with us as we deal with emergencies and assist patients who were mid treatment before the lockdown began. We will be contacting you to re-book cancelled appointments, and will endeavour to contact you as soon as possible.

Your safety procedures

Dental practices have always been one of the safest environments, but we have enhanced our protocols due to the COVID-19 challenge.

  1. You will be contacted the day before your appointment to go through an assessment to ensure your health, attendance and to answer any questions you may have.
  2. We will ask you to make payment for your treatment over the phone to reduce contact time at reception. In exceptional circumstances you can pay by card on the day. Unfortunately, we will not be able to accept cash payments.
  3.  To minimize contact in the waiting room we will ask you to wait in your car. We will call you to come into the practice. Please do not bring anyone with you to your appointment where possible. We have limited seating areas in the waiting room.
  4. If you attend by public transport then upon arrival to the practice please wait at the designated area near reception to be called in.
  5. Attend wearing a mask (proprietary or homemade) and if possible bring a pen with you to complete forms.
  6. Sanitize your hands upon entry and exit of the practice, located by the front door.
  7. We will take your temperature with a no touch thermometer to ensure you do not have a temperature.
  8. You will be asked to place your belongings and coat into a clear container in the surgery.
  9.  You will be asked to perform a pre-treatment mouth rinse.
  10. We will then discuss your medical questionnaire, COVID-19 risk assessment and treatment details.

Following treatment further appointments will be booked from the surgery and you will be asked to check out and collect your appointment card from reception and then if you have pre-paid leave the practice. In some circumstances, payment can be made using the card machine.

We have also added to the already strict safety protocols and procedures with enhanced protective clothing and equipment (detailed below) which is for added safety.

Additional Safety Procedures:

  • Pre appointment health screening.

  • Pre procedure temperature check.

  • Anti-viral pre-procedure mouth rinse.

  • HEPA anti-viral air purifiers installed in dental surgeries.

  • Extended times between patients

In regard to down time we need to allow 45 minutes after an aerosol procedure for surgery  decontamination. Due to this we may not be able to undertake aerosol procedures in all circumstances when we normally would and you may need to be re-appointed.

  • Cosmetic Dentistry From the UK’s leading dentists

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Dentistry in Solihull

Smile Concepts is more than just a dental practice… it is a whole patient experience designed especially for you

You will have a great experience when you come into the practice in our welcoming reception in Lode Lane Solihull.  Our staff are well trained to deal with whatever you wish to discuss, with discretion and privacy.

The dentists and specialists who work at Smile Concepts have been trained at the highest level, under the watchful eye of the owner Dominic Hassall, who runs the Dominic Hassall Training Institute in our training centre near Birmingham.

Your smile is a major part of ‘you’, so don’t you deserve the best?

Speak to our team
Call us 0121 705 2705

  • Book a Consultation

    Our staff are well trained to deal with whatever you wish to discuss, with discretion and privacy.

About Smile Concepts Dentistry
We have a number of ways of correcting your smile and our most popular treatments are tooth whitening, clear braces, six month smiles, porcelain veneers, crowns, bridgework and cosmetic dentures.

Whether your teeth are crooked, protruding, gapped, discoloured, chipped, worn or just look generally untidy, we can provide the ideal solution to transform your smile.

The dental practice is only eight miles from Birmingham.
Find our contact and location information.

Dental Practice Services

Speak to our team Call us 0121 705 2705

State of the art equipment and treatments

We are continually investing in state of the art equipment so that we can treat our patients using the most up to date techniques. Smile Concepts is one of the few centres in the country to offer three-dimensional radiography. This system is so advanced that Smile Concepts have developed as a referral centre for other dentists and hospitals in the region that have patients needing more precise information.

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Straighter teeth in 6 months
If you would like a smile that you can be proud of with straighter, more evenly spaced teeth; then the short-term orthodontic treatment option of 6 Month Smiles could be the solution for you.


Contact us for more information or call us on 0121 705 2705.


Dentist Referrals

Our team of GDC approved specialists are experts in all areas of advanced dentistry required to deal with your more complex cases.  The referral process is quick and simple and we will keep you informed at all times of your patient’s progress.  As a referring practitioner, you will be invited to attend our study clubs which are free of charge and provide verifiable CPD.

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Patient Referrals

If you require specialist treatment you can be referred by your own dentist or refer yourself to the Smile Concepts Specialist Referral Centre. Since 2006 Dominic Hassall, Director of Specialist Services, has been leading a team of General Dental Council approved specialist dentists who are experts in advanced dentistry and have the knowledge, skills and expertise to treat complex cases.

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Dental Blog
News to get your teeth into.
Message to patients from Smile Concepts Team

Your dental care remains our priority and we will inform you immediately when we can resume your dental care. For other questions please email reception@smileconcepts.co.uk and we will endeavour to respond as quickly as we can.

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Direct Access: You can now book dental hygiene appointment with our Dental Hygienist/Therapist

Dental Hygienists and Therapists provide scale and polish treatments to ensure your teeth and gums are thoroughly clean. If appropriate, they can apply preventative treatments to help keep your teeth strong. Some of the treatments available include the following: Scale and Polish treatments Applying preventative treatments to help keep your…

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Adult Teeth Straightening and Braces for Adults

Braces Aren’t Just For Children – They Can Improve An Adult Smile Too

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Six Top Dental Care Tips for Summer Holidays

Here are a few top tips for keeping your mouth, teeth and gums healthy whilst on holiday.  A good dental care routine both at home and abroad will help to avoid any unwanted trips to the dentist.  

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TestimonialsRated 4.8/5.0 on Google and 4.9/5.0 on Facebook. Here are some of the reviews from our lovely patients.

  • 5 star review  I highly recommend Smile Concepts. I especially recommend Natalie - lovely hygienist who takes a lot of time and care on your teeth, whilst making you feel at ease and even relaxed (if that’s even possible at a dentists!) and also Richard Mountford (dentist) who again makes you feel at ease and takes the time to explain everything fully, making sure you understand. Thanks Smile Concepts - I no longer have the dreaded dentist fear!

    thumb Kellie

    5 star review  I cannot recommend this practice enough! At my wife’s behest I visited Smile Concepts to have corrective work on my teeth, which were worked on by another practice for many years, and had resulted in me suffering pain and other issues. The level of service and care that I’ve have received from all the staff, particularly from Claire and Yvonne, has been amazing. The corrective work and treatment has been phenomenal, and my only regret is that I didn’t listen to my wife’s advice to visit Smile Concepts sooner!

    thumb Peter Brown

    5 star review  Always fantastic service and professionalism from the team at smiles concept. Their attention to detail is something to be admired from the reception team to the dentist. My dentist Dr Power always makes me feel comfortable and takes time to explain procedures to me. I would certainly recommend them.

    thumb Tyrone Fowles
  • 5 star review  I have been a patient at this dentist for over 35 years in all its various guises. I believe that the current set-up is by far the best. Sean (dentist) and Yvonne (hygienist) look after me and my teeth very well. In the past, I have also had excellent emergency treatment from Claire. All the other staff, nurses and receptionists are very friendly and efficient. I would recommend this surgery to anyone looking for excellent dental treatment.

    thumb Judith Sutton

    5 star review  Thank you so much for a positive experience. I was so upset with my previous dentist! Even with all the added extras with Covid, I was treated in a respectful and dignified manner. Sophie is an amazing receptionist, who reassured me from the very first time I called the practice. Claire helped me put my fears at ease, explained everything in depth and ensured I understood everything. I happily asked questions, which she answered. She went through all the do's and don't's. I am over the moon with the practice. Its a shame about the previous comment, but then you can't please everyone...but you certainly pleased me. I was recommended by a family member and now my whole family attends. I am very grateful to Smileconcepts x

    thumb Karen Cutler

    5 star review  I have been going to smile concepts for many years now and always been really pleased. I have recently undergone some cosmetic dentistry where my gum was lasered and I had four veneers. The laser treatment was painless and the result was excellent, I then had four veneers, whilst treatment was being carried out I had a panic attack, the team were so caring, kind, patient and understanding. The cosmetic dentistry was completed for my wedding and I couldn’t be more happy with the result, my wedding smile was phenomenal and my confidence went through the roof. Thank you smile concepts.

    thumb lorraine doran