Practice Measures for COVID-19 

At Smile Concepts your dental care is our passion but due to the COVID-19 Pandemic there have been some immediate changes to the delivery of dental care in England. Under the direction of the Chief Dental Officer England we have been advised that:

  • All non-urgent dental care has ceased
  • Smile Concepts are operating a telephone triage for our registered patients with urgent dental needs during usual working hours Monday – Friday 9am-5pm
  • Call the practice on 0121 705 2705 and you will be given our emergency phone number where you will receive;
    • Advice
    • Instructions on analgesics
    • Antimicrobials where appropriate
  • If you cannot be managed by these means we must refer you to the Local Urgent Dental Care System for treatment. To access this please visit 111 online or call 111.

If you have any of the following you must wait until the practice re-opens

  • Routine care such as check-up and hygiene treatment
  • Mild or moderate pain: that “pain” not associated with an urgent care condition and that responds to pain relief measures
  • Minor dental trauma
  • Post-extraction bleeding that the patient is able to control using self-help measures
  • Loose or displaced crowns, bridges (tooth or implant supported) or veneers
  • Fractured or loose-fitting dentures and other appliances
  • Fractured posts
  • Fractured, loose, displaced or rough fillings
  • Treatments normally associated with routine dental care
  • Orthodontic or aligner treatment
  • Cosmetic, bioclear, periodontal, advanced restorative, implant, specialist endodontic and oral surgery treatment

We have no option but to comply with these guidelines. They have been introduced by the CDO to:

  • Ensure dentists their staff and patients are not unnecessarily exposed to the virus
  • Provide safer dental treatment for patients, dentists and their staff at these NHS authorised centres
  • Ensure COVID-19 patients can receive safer emergency dental care so that patients, dentists and their staff are better protected
  • Ensure safer dental care for vulnerable groups
  • Minimise unnecessary travel and exposure/spread of the virus

For other questions please email and we will endeavour to respond as quickly as we can.

Your dental care remains our priority and we will inform you immediately when we can resume your dental care.

Stay safe.

Dominic Hassall
Clinical Director Smile Concepts

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Dentistry in Solihull

Smile Concepts is more than just a dental practice… it is a whole patient experience designed especially for you

You will have a great experience when you come into the practice in our welcoming reception in Lode Lane Solihull.  Our staff are well trained to deal with whatever you wish to discuss, with discretion and privacy.

The dentists and specialists who work at Smile Concepts have been trained at the highest level, under the watchful eye of the owner Dominic Hassall, who runs the Dominic Hassall Training Institute in our training centre near Birmingham.

Your smile is a major part of ‘you’, so don’t you deserve the best?

Speak to our team
Call us 0121 705 2705

  • Book a Consultation

    Our staff are well trained to deal with whatever you wish to discuss, with discretion and privacy.

About Smile Concepts Dentistry
We have a number of ways of correcting your smile and our most popular treatments are tooth whitening, clear braces, six month smiles, porcelain veneers, crowns, bridgework and cosmetic dentures.

Whether your teeth are crooked, protruding, gapped, discoloured, chipped, worn or just look generally untidy, we can provide the ideal solution to transform your smile.

The dental practice is only eight miles from Birmingham.
Find our contact and location information.

Dental Practice Services

Speak to our team Call us 0121 705 2705

State of the art equipment and treatments

We are continually investing in state of the art equipment so that we can treat our patients using the most up to date techniques. Smile Concepts is one of the few centres in the country to offer three-dimensional radiography. This system is so advanced that Smile Concepts have developed as a referral centre for other dentists and hospitals in the region that have patients needing more precise information.

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Straighter teeth in 6 months
If you would like a smile that you can be proud of with straighter, more evenly spaced teeth; then the short-term orthodontic treatment option of 6 Month Smiles could be the solution for you.


Contact us for more information or call us on 0121 705 2705.


Dentist Referrals

Our team of GDC approved specialists are experts in all areas of advanced dentistry required to deal with your more complex cases.  The referral process is quick and simple and we will keep you informed at all times of your patient’s progress.  As a referring practitioner, you will be invited to attend our study clubs which are free of charge and provide verifiable CPD.

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Patient Referrals

If you require specialist treatment you can be referred by your own dentist or refer yourself to the Smile Concepts Specialist Referral Centre. Since 2006 Dominic Hassall, Director of Specialist Services, has been leading a team of General Dental Council approved specialist dentists who are experts in advanced dentistry and have the knowledge, skills and expertise to treat complex cases.

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Dental Blog
News to get your teeth into.
Message to patients from Smile Concepts Team

Your dental care remains our priority and we will inform you immediately when we can resume your dental care. For other questions please email and we will endeavour to respond as quickly as we can.

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Dental Hygienists and Therapists provide scale and polish treatments to ensure your teeth and gums are thoroughly clean. If appropriate, they can apply preventative treatments to help keep your teeth strong. Some of the treatments available include the following: Scale and Polish treatments Applying preventative treatments to help keep your…

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Adult Teeth Straightening and Braces for Adults

Braces Aren’t Just For Children – They Can Improve An Adult Smile Too

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Six Top Dental Care Tips for Summer Holidays

Here are a few top tips for keeping your mouth, teeth and gums healthy whilst on holiday.  A good dental care routine both at home and abroad will help to avoid any unwanted trips to the dentist.  

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TestimonialsRated 4.8/5.0 on Google and 4.9/5.0 on Facebook. Here are some of the reviews from our lovely patients.

  • review rating 5  I cannot recommend this practice enough! At my wife’s behest I visited Smile Concepts to have corrective work on my teeth, which were worked on by another practice for many years, and had resulted in me suffering pain and other issues. The level of service and care that I’ve have received from all the staff, particularly from Claire and Yvonne, has been amazing. The corrective work and treatment has been phenomenal, and my only regret is that I didn’t listen to my wife’s advice to visit Smile Concepts sooner!

    thumb Peter Brown

    review rating 5  I highly recommend Smile Concepts. I especially recommend Natalie - lovely hygienist who takes a lot of time and care on your teeth, whilst making you feel at ease and even relaxed (if that’s even possible at a dentists!) and also Richard Mountford (dentist) who again makes you feel at ease and takes the time to explain everything fully, making sure you understand. Thanks Smile Concepts - I no longer have the dreaded dentist fear!

    thumb Kellie

    review rating 5  I have been coming to this practice for 33 years and I have never had cause to complain. Reception staff are always friendly and make every effort to accommodate with appointment times. My dentist is Sean Power and my hygienist is Yvonne Gregory. They have both looked after me superbly!

    thumb Joe Halstead
  • review rating 5  I have been going to smile concepts for many years now and always been really pleased. I have recently undergone some cosmetic dentistry where my gum was lasered and I had four veneers. The laser treatment was painless and the result was excellent, I then had four veneers, whilst treatment was being carried out I had a panic attack, the team were so caring, kind, patient and understanding. The cosmetic dentistry was completed for my wedding and I couldn’t be more happy with the result, my wedding smile was phenomenal and my confidence went through the roof. Thank you smile concepts.

    thumb lorraine doran

    review rating 5  I have been a patient at this dentist for over 35 years in all its various guises. I believe that the current set-up is by far the best. Sean (dentist) and Yvonne (hygienist) look after me and my teeth very well. In the past, I have also had excellent emergency treatment from Claire. All the other staff, nurses and receptionists are very friendly and efficient. I would recommend this surgery to anyone looking for excellent dental treatment.

    thumb Judith Sutton

    review rating 5  Always fantastic service and professionalism from the team at smiles concept. Their attention to detail is something to be admired from the reception team to the dentist. My dentist Dr Power always makes me feel comfortable and takes time to explain procedures to me. I would certainly recommend them.

    thumb Tyrone Fowles