Dear friends & valued patients

In light of the Government’s announcement regarding a second national lockdown, we would like to reassure patients that we will still be here for you in the coming weeks. Dentistry is healthcare and we have worked hard to put in place all procedures to look after our patients and staff safely in a Covid-secure environment.

We will be available during our normal opening hours throughout November and beyond so do not worry about your dental care or any booked appointments.

We will be contacting you prior to your planned appointments to go through a Covid risk assessment and re-enforce our safety measures.

There are no new restrictions with regard to medical or dental care and we would actively encourage you to attend your appointments at the practice. We can re-confirm that we have taken the following measures to ensure that the practice is ‘COVID SECURE’ for the safety of both our patients and our dental team:

  1. ​We actively pre-screen ALL patients for COVID-19 symptoms before all appointments
    Our staff wear enhanced PPE during all dental treatments
  2. We have installed air purifiers in each treatment room
  3. We continue to use robust infection control and prevention measures to ensure that all contact points, instruments and surgeries are ‘deep cleaned’ after every patient appointment
  4. All staff and patients must wear face masks in the communal areas of the practice at all times
  5. We have installed perspex barrier screens at reception to protect both patients and our dental team
  6. Card machines, communal areas are cleaned after each patient leaves the surgery
  7. Disinfectant hand gel is readily available throughout the practice to ensure everybody’s hands are sanitized on entering and leaving the Practice
  8. Social distancing is strictly maintained in all communal areas of the practice and we have extended our appointment times to minimise the number of patients within the practice at any given time

If you have any questions or concerns about your appointment, please call our reception team on 0121 705 2705 and they will be able to advise you appropriately.

Finally, please keep safe and well and rest assured that our collective efforts will allow us to overcome the challenges that we all currently face due to the Coronavirus pandemic.

Warm regards,
Emma and the Smile Concepts Team

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Dentistry in Solihull

Smile Concepts is more than just a dental practice… it is a whole patient experience designed especially for you

You will have a great experience when you come into the practice in our welcoming reception in Lode Lane Solihull.  Our staff are well trained to deal with whatever you wish to discuss, with discretion and privacy.

The dentists and specialists who work at Smile Concepts have been trained at the highest level, under the watchful eye of the owner Dominic Hassall, who runs the Dominic Hassall Training Institute in our training centre near Birmingham.

Your smile is a major part of ‘you’, so don’t you deserve the best?

Speak to our team
Call us 0121 705 2705

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    Our staff are well trained to deal with whatever you wish to discuss, with discretion and privacy.

About Smile Concepts Dentistry
We have a number of ways of correcting your smile and our most popular treatments are tooth whitening, clear braces, six month smiles, porcelain veneers, crowns, bridgework and cosmetic dentures.

Whether your teeth are crooked, protruding, gapped, discoloured, chipped, worn or just look generally untidy, we can provide the ideal solution to transform your smile.

The dental practice is only eight miles from Birmingham.
Find our contact and location information.

Dental Practice Services

Speak to our team Call us 0121 705 2705

State of the art equipment and treatments

We are continually investing in state of the art equipment so that we can treat our patients using the most up to date techniques. Smile Concepts is one of the few centres in the country to offer three-dimensional radiography. This system is so advanced that Smile Concepts have developed as a referral centre for other dentists and hospitals in the region that have patients needing more precise information.

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Straighter teeth in 6 months
If you would like a smile that you can be proud of with straighter, more evenly spaced teeth; then the short-term orthodontic treatment option of 6 Month Smiles could be the solution for you.


Contact us for more information or call us on 0121 705 2705.


Dentist Referrals

Our team of GDC approved specialists are experts in all areas of advanced dentistry required to deal with your more complex cases.  The referral process is quick and simple and we will keep you informed at all times of your patient’s progress.  As a referring practitioner, you will be invited to attend our study clubs which are free of charge and provide verifiable CPD.

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Patient Referrals

If you require specialist treatment you can be referred by your own dentist or refer yourself to the Smile Concepts Specialist Referral Centre. Since 2006 Dominic Hassall, Director of Specialist Services, has been leading a team of General Dental Council approved specialist dentists who are experts in advanced dentistry and have the knowledge, skills and expertise to treat complex cases.

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Dental Blog
News to get your teeth into.
Message to patients from Smile Concepts Team

Your dental care remains our priority and we will inform you immediately when we can resume your dental care. For other questions please email and we will endeavour to respond as quickly as we can.

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Direct Access: You can now book dental hygiene appointment with our Dental Hygienist/Therapist

Dental Hygienists and Therapists provide scale and polish treatments to ensure your teeth and gums are thoroughly clean. If appropriate, they can apply preventative treatments to help keep your teeth strong. Some of the treatments available include the following: Scale and Polish treatments Applying preventative treatments to help keep your…

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Adult Teeth Straightening and Braces for Adults

Braces Aren’t Just For Children – They Can Improve An Adult Smile Too

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Six Top Dental Care Tips for Summer Holidays

Here are a few top tips for keeping your mouth, teeth and gums healthy whilst on holiday.  A good dental care routine both at home and abroad will help to avoid any unwanted trips to the dentist.  

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TestimonialsRated 4.8/5.0 on Google and 4.9/5.0 on Facebook. Here are some of the reviews from our lovely patients.

  • 5 star review  Always fantastic service and professionalism from the team at smiles concept. Their attention to detail is something to be admired from the reception team to the dentist. My dentist Dr Power always makes me feel comfortable and takes time to explain procedures to me. I would certainly recommend them.

    thumb Tyrone Fowles

    5 star review  I cannot recommend this practice enough! At my wife’s behest I visited Smile Concepts to have corrective work on my teeth, which were worked on by another practice for many years, and had resulted in me suffering pain and other issues. The level of service and care that I’ve have received from all the staff, particularly from Claire and Yvonne, has been amazing. The corrective work and treatment has been phenomenal, and my only regret is that I didn’t listen to my wife’s advice to visit Smile Concepts sooner!

    thumb Peter Brown

    5 star review  Thank you so much for a positive experience. I was so upset with my previous dentist! Even with all the added extras with Covid, I was treated in a respectful and dignified manner. Sophie is an amazing receptionist, who reassured me from the very first time I called the practice. Claire helped me put my fears at ease, explained everything in depth and ensured I understood everything. I happily asked questions, which she answered. She went through all the do's and don't's. I am over the moon with the practice. Its a shame about the previous comment, but then you can't please everyone...but you certainly pleased me. I was recommended by a family member and now my whole family attends. I am very grateful to Smileconcepts x

    thumb Karen Cutler
  • 5 star review  I had my upper front teeth restored lately using Bioclear method by Dr Claire Burgess.I can not even express how happy I am now!I gained my confidence to smile and eat without worrying that the thin edges and old fillings may break away.The aesthetic result is amazing.What a lovely, friendly, professional and stress free treatment ! The customer service is very good as well, I appreciated the follow up phone calls to make sure that everything was ok.Highly recommended !!

    thumb Malgorzata Grela

    5 star review  I have been coming to this practice for 33 years and I have never had cause to complain. Reception staff are always friendly and make every effort to accommodate with appointment times. My dentist is Sean Power and my hygienist is Yvonne Gregory. They have both looked after me superbly!

    thumb Joe Halstead

    5 star review  Friendly practice, covid concious and reasonable cost for experts in their field. Had Clear Correct orthodontic treatment last year, then whitening and bioclear to finish off. Teeth look great and very happy with my smile 🙂

    thumb Spencer specter