• Cosmetic Dentistry From the UK’s leading dentists

    We can provide the ideal solution to transform your smile.

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    From Dr Sharon Hassall

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Dentistry in Solihull

Smile Concepts is more than just a dental practice… it is a whole patient experience designed especially for you

You will have a great experience when you come into the practice in our welcoming reception in Lode Lane Solihull.  Our staff are well trained to deal with whatever you wish to discuss, with discretion and privacy.

The dentists and specialists who work at Smile Concepts have been trained at the highest level, under the watchful eye of the owner Dominic Hassall, who runs the Dominic Hassall Training Institute in our training centre near Birmingham.

Your smile is a major part of ‘you’, so don’t you deserve the best?

Speak to our team
Call us 0121 705 2705

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    Our staff are well trained to deal with whatever you wish to discuss, with discretion and privacy.
  • Completing the consultation form above is not a confirmation of booking a consultation.

About Smile Concepts Dentistry
We have a number of ways of correcting your smile and our most popular treatments are tooth whitening, clear braces, ClearCorrect, porcelain veneers, crowns, bridgework and cosmetic dentures.

Whether your teeth are crooked, protruding, gapped, discoloured, chipped, worn or just look generally untidy, we can provide the ideal solution to transform your smile.

The dental practice is only eight miles from Birmingham.
Find our contact and location information.

Dental Practice Services

Speak to our team Call us 0121 705 2705

State of the art equipment and treatments

We are continually investing in state of the art equipment so that we can treat our patients using the most up to date techniques. Smile Concepts is one of the few centres in the country to offer three-dimensional radiography. This system is so advanced that Smile Concepts have developed as a referral centre for other dentists and hospitals in the region that have patients needing more precise information.

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Straighter teeth in between 3 and 6 months
If you would like a smile that you can be proud of with straighter, more evenly spaced teeth; then the short-term orthodontic treatment option of ClearCorrect could be the solution for you.


Contact us for more information or call us on 0121 705 2705.


Dentist Referrals

Our team of GDC approved specialists are experts in all areas of advanced dentistry required to deal with your more complex cases.  The referral process is quick and simple and we will keep you informed at all times of your patient’s progress.  As a referring practitioner, you will be invited to attend our study clubs which are free of charge and provide verifiable CPD.

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Patient Referrals

If you require specialist treatment you can be referred by your own dentist or refer yourself to the Smile Concepts Specialist Referral Centre. Since 2006 Dominic Hassall, Director of Specialist Services, has been leading a team of General Dental Council approved specialist dentists who are experts in advanced dentistry and have the knowledge, skills and expertise to treat complex cases.

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Dental Blog
News to get your teeth into.
How to maintain good oral hygiene

Oral hygiene is one of those things that could get left for another time. Smile Concepts hygienist Yvonne Gregory has over 20 years experience, so she is the perfect person to give advice on why it is so important, and how this treatment can affect your health as well as…

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Direct Access: You can now book dental hygiene appointment with our Dental Hygienist/Therapist

Dental Hygienists and Therapists provide scale and polish treatments to ensure your teeth and gums are thoroughly clean. If appropriate, they can apply preventative treatments to help keep your teeth strong. Some of the treatments available include the following: Scale and Polish treatments Applying preventative treatments to help keep your…

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Adult Teeth Straightening and Braces for Adults

Braces Aren’t Just For Children – They Can Improve An Adult Smile Too

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Six Top Dental Care Tips for Summer Holidays

Here are a few top tips for keeping your mouth, teeth and gums healthy whilst on holiday.  A good dental care routine both at home and abroad will help to avoid any unwanted trips to the dentist.  

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TestimonialsRated 4.8/5.0 on Google and 4.9/5.0 on Facebook. Here are some of the reviews from our lovely patients.

  • I researched dentists to get a brace to sort a gap in my teeth. At first I just wanted an idea of costs and found most dentists wanted a fee just to get that information (albeit you got that back if you carried on with the treatment) I didn't fancy the remote by post options out there . I finally found Smile Concepts who offered a consultation which gave me all I needed to know. I saw Sean who was great. I am really pleased with the results. All the team there are very friendly and professional. I would highly recommend this practice from my experience. I would also state that the brace stops you nibbling your nails and picking at food throughout the day!

    thumb L W
    14th March 2022

    Excellent dentist and highly recommend. Staff are wonderful and the dentists I dealt with are brilliant. This is the first dentist I have gone to in the UK and do not think I will be switching. Pricing was clear and easy as well. Highly recommend!

    thumb Rana Younis
    11th February 2022

    SmileConcepts is an absolutely amazing facility. Not only is their work immaculate, but their staff are super friendly and make you feel perfectly at ease. What I thought was an impossible feat was pulled off by Dr Claire Burgess and I feel completely rejuvenated after have my BioClear veneers done. This experience has honestly been life changing for me, and I couldn’t be more thankful to everyone at the practice.

    thumb ifrah hussain (OutNdOver)
    11th January 2022
  • I have been going to Claire at Smileconcepts for years and couldn't be happier with them. The staff are always so friendly and welcoming and I have never felt a moment of pain, despite having spent several hours in Claire's chair having Bioclear composite bonding. I am immensely happy with my mini smile makeover and I always know I am in safe and professional hands.

    thumb Katie Barratt
    11th January 2022

    I've been really impressed with Smile Concepts. They offer a very slick and professional service, and the dental work they offer is of a very high standard.

    thumb LakhG
    11th January 2022

    Friendly members of staff, always kind and caring. Would definitely recommend them for your dental care!

    thumb Mae Ginder
    11th January 2022