• Cosmetic Dentistry From the UK’s leading dentists

    We can provide the ideal solution to transform your smile.

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  • Facial aesthetics

    From Dr Sharon Hassall

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Dentistry in Solihull

Smile Concepts is more than just a dental practice… it is a whole patient experience designed especially for you

You will have a great experience when you come into the practice in our welcoming reception in Lode Lane Solihull.  Our staff are well trained to deal with whatever you wish to discuss, with discretion and privacy.

The dentists and specialists who work at Smile Concepts have been trained at the highest level, under the watchful eye of the owner Dominic Hassall, who runs the Dominic Hassall Training Institute in our training centre near Birmingham.

Your smile is a major part of ‘you’, so don’t you deserve the best?

Speak to our team
Call us 0121 705 2705

  • Book a Consultation

    Our staff are well trained to deal with whatever you wish to discuss, with discretion and privacy.

About Smile Concepts Dentistry
We have a number of ways of correcting your smile and our most popular treatments are tooth whitening, clear braces, six month smiles, porcelain veneers, crowns, bridgework and cosmetic dentures.

Whether your teeth are crooked, protruding, gapped, discoloured, chipped, worn or just look generally untidy, we can provide the ideal solution to transform your smile.

The dental practice is only eight miles from Birmingham.
Find our contact and location information.

Dental Practice Services

Speak to our team Call us 0121 705 2705

State of the art equipment and treatments

We are continually investing in state of the art equipment so that we can treat our patients using the most up to date techniques. Smile Concepts is one of the few centres in the country to offer three-dimensional radiography. This system is so advanced that Smile Concepts have developed as a referral centre for other dentists and hospitals in the region that have patients needing more precise information.

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Straighter teeth in 6 months
If you would like a smile that you can be proud of with straighter, more evenly spaced teeth; then the short-term orthodontic treatment option of 6 Month Smiles could be the solution for you.


Contact us for more information or call us on 0121 705 2705.


Dentist Referrals

Our team of GDC approved specialists are experts in all areas of advanced dentistry required to deal with your more complex cases.  The referral process is quick and simple and we will keep you informed at all times of your patient’s progress.  As a referring practitioner, you will be invited to attend our study clubs which are free of charge and provide verifiable CPD.

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Patient Referrals

If you require specialist treatment you can be referred by your own dentist or refer yourself to the Smile Concepts Specialist Referral Centre. Since 2006 Dominic Hassall, Director of Specialist Services, has been leading a team of General Dental Council approved specialist dentists who are experts in advanced dentistry and have the knowledge, skills and expertise to treat complex cases.

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Dental Blog
News to get your teeth into.
Message to patients from Smile Concepts Team

Your dental care remains our priority and we will inform you immediately when we can resume your dental care. For other questions please email reception@smileconcepts.co.uk and we will endeavour to respond as quickly as we can.

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Direct Access: You can now book dental hygiene appointment with our Dental Hygienist/Therapist

Dental Hygienists and Therapists provide scale and polish treatments to ensure your teeth and gums are thoroughly clean. If appropriate, they can apply preventative treatments to help keep your teeth strong. Some of the treatments available include the following: Scale and Polish treatments Applying preventative treatments to help keep your…

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Adult Teeth Straightening and Braces for Adults

Braces Aren’t Just For Children – They Can Improve An Adult Smile Too

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Six Top Dental Care Tips for Summer Holidays

Here are a few top tips for keeping your mouth, teeth and gums healthy whilst on holiday.  A good dental care routine both at home and abroad will help to avoid any unwanted trips to the dentist.  

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TestimonialsRated 4.8/5.0 on Google and 4.9/5.0 on Facebook. Here are some of the reviews from our lovely patients.

  • 5 star review  My husband has been back and fourth to the surgery he is awaiting 2 crowns on his front teeth Paris did some temporary ones for him whilst he is awaiting his ordered ones. The team have gone above and beyond at getting him in (very last minute) would highly recommend these guys. Can’t wait to see the final result. Deff will use again.

    thumb Sarah Slaughter
    28th October 2020

    5 star review  Absolutely brilliant. Since we registered here, the service has been excellent, and the care, aftercare and professionalism have been great. We transferred from our NHS dentist in order to get an implant procedure. This has completed expertly and we will continue to attend for our regular dental care as a result. Thank you to the team. Wonderful.

    thumb Stephanie Atkinson
    23rd July 2021

    5 star review  I have been a patient at this dentist for over 35 years in all its various guises. I believe that the current set-up is by far the best. Sean (dentist) and Yvonne (hygienist) look after me and my teeth very well. In the past, I have also had excellent emergency treatment from Claire. All the other staff, nurses and receptionists are very friendly and efficient. I would recommend this surgery to anyone looking for excellent dental treatment.

    thumb Judith Sutton
    5th December 2019
  • 5 star review  I have been coming to this practice for 33 years and I have never had cause to complain. Reception staff are always friendly and make every effort to accommodate with appointment times. My dentist is Sean Power and my hygienist is Yvonne Gregory. They have both looked after me superbly!

    thumb Joe Halstead
    20th November 2019

    5 star review  Always fantastic service and professionalism from the team at smiles concept. Their attention to detail is something to be admired from the reception team to the dentist. My dentist Dr Power always makes me feel comfortable and takes time to explain procedures to me. I would certainly recommend them.

    thumb Tyrone Fowles
    20th November 2019

    5 star review  I highly recommend Smile Concepts. I especially recommend Natalie - lovely hygienist who takes a lot of time and care on your teeth, whilst making you feel at ease and even relaxed (if that’s even possible at a dentists!) and also Richard Mountford (dentist) who again makes you feel at ease and takes the time to explain everything fully, making sure you understand. Thanks Smile Concepts - I no longer have the dreaded dentist fear!

    thumb Kellie
    20th November 2019